Ananta Hotels & Resorts, India’s leading luxury hospitality brand, has announced the first edition of Soul Festival — a one-of-a-kind, immersive, three-day soiree at Ananta Udaipur, in collaboration with Burda Luxury.
The Soul Festival to be curated by Architecture + Design, Travel + Leisure and Lifestyle Asia in collaboration with experiential marketing firm The Envelop will be held at Ananta, Udaipur from 3rd to 5th March, 2023. With the goal of bringing together an interesting mix of people for a once-in-a-lifetime immersive experience, the Soul Festival will showcase the best of music, art, food, and wellness. The entire experience will be created with the brand’s ethos in mind; since Ananta’s inception, the brand has been known for wellness, tranquil settings, rejuvenating spas, world class cuisines, and comfortable stays. Drawing form the brand’s extensive experience in luxury events and experiences, Soul Festival’ is set to change the narrative and set a new benchmark for the hospitality industry in the country. Featuring curated culinary experiences, live performances, wellness programs and interactive brand engagement spaces, the exclusive guestlist will feature a diverse mix of designers, artists, influencers, and celebrities.
Happiness for the Soul
What stirs your soul? Music, food, art, books, meditation, wellness — it could mean different things to different people. At Soul, we promise to bring together everything that brings happiness to your soul. From soul-stirring music and book reading sessions, to yoga sessions and art workshops, and of course, curated culinary experiences, the three-day-soiree will be all about indulgence and decadence. Just what you need to reconnect with yourself, and take a well-deserved break from your otherwise hectic schedules. The Soul Festival logo beautifully encapsulates all the elements of the festival.
Talking about the collaboration, Bjiorn Rettig, CEO, Burda Luxury says, “We are very excited about this collaboration with Ananta Group of Hotels. With our brands specialising in luxury and travel, I am confident that our first-ever Soul Festival will bring a new perspective to unique experiences within the luxury industry. With our flagship brands, Travel + Leisure India & South Asia, Lifestyle Asia India, and Architecture + Design partnering to bring this event to life, I look forward to seeing how this event will bring people together for a unique, one-of-a-kind experience.”
“Ananta means never ending! This is the vision I had while establishing our first property,” says Mukund Goyal, Chairman, Ananta Group of Hotels. Spread across 90 acres, situated on the foothills of the majestic Aravallis, Ananta Udaipur is the quintessential weekend retreat. Surrounded by nature, it is the perfect place to disconnect from the outside world. “Soul Festival is a snapshot of what Ananta has been doing since its inception. Through this festival we intend to reach out to a larger audience and showcase Ananta’s hospitality,” says Sanjay Goyal, Managing Director, Ananta Group of Hotels.
“The intent is to curate the most rejuvenating experiences for people, to become the leading hospitality chain of India,” conclude Ashutosh Goyal and Mohit Goyal, Directors, Ananta Group of Hotels.