In a resounding departure from their geometric heritage, Aanchal Goel encapsulates not only a shift in aesthetic but also a profound philosophy—one that beckons the design industry to reevaluate the boundaries of beauty and celebrate the unfiltered nuances of nature. In a world increasingly dominated by sleek lines and precise designs, Objectry’s new Organic Collection emerges as a breath of fresh air, inviting us to embrace the beauty of imperfection.
This collection stands as a departure from the studio’s signature geometric aesthetics, opening the door to a realm where nature’s capricious elegance takes centre stage. Since its inception in 2015, Objectry has earned a reputation for crafting minimalist pieces that seamlessly blend form and function. Under the creative guidance of founder Aanchal Goel, the studio has explored the marriage of materials and techniques, resulting in design pieces that stand as artistic expressions in their own right. Now, with the Organic Collection, Objectry redefines its creative boundaries, ushering in a new era of ‘organi-creativity’.
Nature’s Whisper in Design
The Organic Collection is a harmonious dialogue between the human creative spirit and the unbridled beauty of the natural world. While their previous collections celebrated precision and geometric prowess, this collection honours the raw and unfiltered beauty of nature’s creations. The pieces, like the Organic Loveseat-Opposite and the Organic Shelf Mirror, resonate with the whispers of the wild, each telling a unique story that transcends time and trends.
As Aanchal Goel aptly puts it, “Nature has always been the ultimate source of inspiration for artists and designers. With the Organic Collection, we wanted to move beyond inspiration and let nature co-create with us. Every curve, every texture, and every flaw in these pieces is a testament to the authenticity of the design process.”
The beauty of the Organic Collection lies in its imperfections. In a world that often prioritises flawlessness, Objectry invites us to see the allure in the irregular, the beauty in the unexpected. Each piece boasts a character of its own, as if nature’s brush strokes were imprinted onto the material. The Uneven Base Barware, for instance, celebrates the rustic charm of uneven surfaces, reminding us that perfection is not the only path to elegance.
Crafting Organic Harmony
When placed within a living space, the pieces from Objectry’s Organic Collection transform mere rooms into living narratives. The Organic Shrine, a delicate yet sturdy structure, serves as a testament to the studio’s commitment to merging form and functionality. The Organic Serving Bowls, with their undulating edges, pay homage to the contours of nature while serving as functional art pieces.
A New Perspective on Design
The Organic Collection challenges us to reconsider our definition of beauty in design. It urges us to break free from the constraints of conformity and welcome the unexpected quirks that nature offers. In this collection, we find a reflection of the world around us—an imperfect yet captivating dance of elements that make life beautifully diverse.
In a time when the quest for the extraordinary is often pursued with uniformity, Objectry’s Organic Collection offers a different path. It’s an invitation to ‘organi-create’, to infuse our living spaces with the essence of nature and let the stories of imperfection unfold. After all, it is within these imperfections that the soul of design finds its most authentic expression.
So, why settle for ordinary when you can embrace the extraordinary imperfections of the Organic Collection, and let nature’s raw beauty take the lead in your space?