#TheStyleIcon: Founder of the styling firm Eyeinspire – Shriiyya Goel draws inspiration from the architectural form and scale

As we explore the realm of interior styling further, it becomes evident that Interior Stylists are the keystones, the magicians behind the scenes, weaving dreams and aspirations into the very fabric of our surroundings. To gain a deeper insight into the art of interior styling, we interviewed Shriiyya Goel, founder of an interior styling firm Eyeinspire. We explored her journey, approaches to styling interiors, trend predictions, debunked common myths, and addressed a few frequently asked questions!

I started my journey with a B.Com degree from Shaheed Bhagat Singh, Delhi University. Working at Protiviti Consulting, I gained experience in audit and consulting. Pursuing my passion for creativity, I ventured into advertising, producing ad films for major brands. Although I aspired to be an architect, my commerce background led me to explore interiors. Despite the challenges posed by the pandemic, I decided to transition into interior styling. After completing a masterclass with Kelly Wearstler, I transformed my own home and built a portfolio. I realized the potential in the niche field of Interior Styling, catering to architects seeking that finishing touch for their projects. That realization marked the beginning of my journey in this unique industry.

Do you have a signature style? If yes, how would you describe it.

I haven’t settled on specific preferences yet, but I find myself naturally gravitating towards certain materials, textures, and colours. I believe a home should be timeless. My approach involves drawing inspiration from the architectural form and scale, integrating the resident’s lifestyle seamlessly. I prefer using beige, brown, and grey tones as the foundational layer for every decor piece I create. Rugs, vases, bed linen, and curtains add color and vibrancy in the subsequent layers. The eyes need a path where they can rest for a moment and not get lost in a mishmash of every layer.

Design Process:

After analyzing the project’s form and architectural elements, I consider materials like marble, glass, metal, wood, and fabrics used in the home. We decide which elements to enhance and which to avoid, aiming for balance and warmth. For instance, if a space has metal elements, we opt for warm fabrics. Understanding the homeowner’s lifestyle is crucial; functionality is paramount. I weave their story into the design, taking into account factors like entertainment habits, reading preferences, and family dynamics. Each room’s purpose guides my choices. After initial discussions, I provide suggestions, and upon approval, some items are purchased, while others are custom-made, including sculptures, wall art, and lighting.

What creative solutions do you employ while designing small or oddly shaped spaces.

Do a cluster of pedestals with a plant or sculpture on one of them or a customised floor sculpture.

Are there any specific design eras, cultures or artistic movements that influence your work?

I love to mix design eras and pull-out details that I enjoy the most. I’d love to pick up a wall sconce from an art deco era and pair it up with a transitional rug and ceramic floor sculpture – Details are the story and details should be pulled from different areas and put together. Ceramic as a material fascinates me quite a lot these days. The sheer ability of this material to be molded into any shape opens such wide possibilities. Look at Harshita Jhamtani’s Kasa ceramic floor lamp. Always eyed Muskan Jain’s Muscellaneous’ ceramic objects for coordinated shelf styling.!

Can you share some insider tips for creating a stylish and inviting home environment?

The most inviting elements are a burning candle, good diffuser, flowers and layered lamps in your home. The moment you inculcate these in a space, you can experience a shift in the environment.

What do you find most rewarding about being an interior stylist?

The warmth my clients feel entering the same space which wasn’t there earlier and the feeling that this home became a little more mine makes me the happiest. When I see them enjoy their space more, I always think I made the right career choice because it’s not about the revenue I might earn, but it has always been their smiles that has pushed me ahead.

Credits:

Eyeinspire is a styling firm with an extension of Art Gallery opened recently in June 2023. Shriiyya Goel is the founder Anubhavv Goel is the cofounder and looks after the art gallery.

Photographs by Deepak Aggarwal

Architect: Navneet Bawa