The OG Women in Design: Vinita Chaitanya takes immense pride in cultivating a distinctive design approach that champions local artistry

Continuing our spotlight on #TheOGWomeninDesign who redefined Indian aesthetics, today we honor Vinita Chaitanya – the visionary founder of PRISM and a torchbearer for promoting Indian crafts and “Make in India” through her designs. A true master at crafting lifestyle experiences, Vinita’s journey has been propelled by perseverance and an unwavering commitment to excellence. From her early days training under stalwarts like Biki Oberoi to collaborating with design greats, each experience fueled her passion.

Who were your biggest inspirations or role models? How did they influence or motivate you?

I entered the profession through a stroke of luck and subsequently persevered solely through sheer hard work. I pursued a formal diploma in interior design and underwent training at the Oberoi Grand Calcutta. My most significant influences stem from the remarkable individuals I had the privilege to work with—those who motivated and propelled me toward achieving excellence. Mr. Biki Oberoi stands out as a profound influence, alongside designers such as Chandu Chaddha, Rita Houben, and Mrs. Sunita Kohli, all of whom were extraordinary talents I encountered during my professional journey. I must add here that upon establishing my own firm in 1988, I found immense motivation from some of my early clients.

What accomplishments from your career so far are you most proud of? What projects, designs, or impacts give you the greatest sense of fulfillment and pride?

I take pride in the reputation I have cultivated for both myself and my firm. I am thrilled that my design approach, centered around promoting “Make in India” and showcasing Indian crafts, art, and antiques in my projects over the years, has garnered an incredible audience and serves as a distinctive factor in my work.

How have you seen the landscape for women in architecture/design change over the course of your career thus far? What shifts are you most encouraged by or proud to see?

Design media, both in the realm of social and print, has brought to the forefront an immense pool of talent within our architecture and design community. Witnessing the incredible work, the numerous opportunities, and the rise of individuals who courageously confront formidable challenges is truly awe-inspiring. There are so many amazing women conquering every corner of the landscape be it villages, towns or cities—truly a boss tribe!!!

Architectural tastes and sensibilities have really evolved in India over recent decades. What are some of the most striking changes you’ve witnessed or been a part of when it comes to design styles and sensibilities in this cultural context?

The evolution of the Indian design language is truly remarkable. Shifting from the influence of Western culture to embracing our local flavors and aesthetics is a delight to witness. I love that the young generation of designers and architects appreciate our roots and heritage and are fearlessly contributes to the creation of a contemporary Indian design language.

What more work needs to be done when it comes to opportunities or representation for women in your field? What advice would you give to young women hoping to pursue similar careers?

Personally, I have never perceived that women, particularly in our field, lack equal opportunities. I believe it’s more of a personal balancing act that we, as women, need to navigate between family and career. There is certainly no shortage of opportunities.

To the young women aspiring to join the industry, it’s essential to recognise that it’s not as glamorous as social media might portray. Even after years in the business, I find myself overseeing services, kitchens, and bathrooms on-site. The environments can be dusty and hot, dealing often with unskilled labor requires patience and energy.

However, despite the challenges, it’s an incredible profession—both creative and demanding. If you’re up for it, each day can be made interesting, offering a rewarding and fulfilling career.

With your impressive body of work and so much already contributed to the field, what personal projects or passions would you still like to explore?

In all my projects, I don’t simply design spaces; I craft a lifestyle through the meticulous design of my surroundings. The prospect of designing a boutique hotel holds immense appeal for me—I believe I could work wonders with such a space.

This year, my endeavors include working on a client’s private jet, and there’s the exciting possibility of venturing into yacht design—an entirely new and intriguing space for me. Additionally, I’m delving into product development with textiles, a project that stems from a deep passion.

Beyond the realms of design, I find myself drawn to nature photography. Exploring and pursuing this avenue could be an exciting venture, adding another dimension to my creative pursuits.