The Beauty of Bespoke: Farah Ahmed associates bespoke luxury with the simple pleasures of everyday life

In a world brimming with mass-produced alternatives, bespoke luxury stands as a beacon of individuality and refinement, offering discerning connoisseurs a realm of unparalleled opulence and exclusivity. In a refreshing departure from conventional perceptions, Farah Ahmed associates bespoke luxury with the simple pleasures of everyday life, likening it to the perfect taste of “vanilla ice cream or impeccably cooked eggs. She emphasizes the importance of refining daily experiences to perfection, ensuring that every aspect of life reflects individual tastes and preferences. For Farah, luxury lies not in extravagance, but in the meticulous curation of one’s surroundings to align seamlessly with personal desires.

Luxury = Consistency

“When you think of luxury, you might envision exotic flavours like foie gras or truffle, but for me, luxury is found in everyday experiences done right. It’s like the perfect flavour of vanilla ice cream or perfectly cooked sunny-side-up eggs—simple yet satisfying. Luxury isn’t about exotic or expensive stuff; it’s about everyday conveniences tailored to your life, offering that perfect taste consistently.”

Transforming Inspirations into Installations

“We’ve collaborated on many things. But two of my favourite collaborations are an art installation for a client and another light installation for a client. “The first one was fascinating, and it all started with a stunning necklace I purchased from Aditi Sharma – an interior designer and architect who began creating jewellery using architectural materials like brass and concrete. These necklaces featured large circles worn around the neck with a lovely red rope.

One of our clients had a triple-height wall, and we were seeking something truly dramatic. I contacted Aditi and proposed, “Are you ready to make your necklaces larger than life?” Thus, we brought her necklace designs to life using architectural materials for this remarkable site. It felt like completing a full circle for her, making it an intriguing project. Another project was similarly inspired by the necklace.
“Another remarkable project was again inspired by a necklace. By using blown glassware, where the coloured glass baubles represented semi-precious stones, and the smaller tier glass baubles with light represented diamonds, we created this beautiful circular chandelier for a client in Goa.”

Bespoke Uniqueness

“The essence of bespoke luxury lies in its exclusivity—there’s only one of its kind in the world, made just for you. Your home shouldn’t be a mere copy-paste of Pinterest; it should reflect your personality and offer something unique that resonates with you every day – that is just yours and nobody else’s in the world.”